revolutioniseSPORT to release a new companion to technology platform

Aimed at helping sports further grow their participation and measure engagement, revolutioniseSPORT is set to introduce revolutionise360 - a new technology layer that sits on top of their existing platform, providing high-level insights and allowing for sophisticated data collection and analysis.

Drawing from this information, it allows sports to market relevant content to its members through email, SMS and location-based promotion.

Explaining how use of of the technology has aided diving in Australia, Diving Australia Chief Executive David Bell states "our method for collecting membership data was out of date (but) since moving to revolutionise360, we now have the ability to properly analyse that data from a national perspective.

"This analytic capability will assist us in our efforts to promote our sport, retain members and grow for the future by assisting in putting in place strategies to enhance engagement and drive meaningful participation right across the country, and we feel that revolutionise360 will really help us tap into that market."

revolutioniseSPORT Managing Director Alex Mednis is excited to launch the new product, adding "what we're seeing here is a new generation of sports management.

"Most of the Australian (and international) market is basic database management - which is essential for sports management at every level - but what sports need now is a way to bring all this information together, use it cleverly, extract interesting information and instantly see the benefits from that.

"It's no longer good enough to track how many members you have, and basic demographic information.

"That doesn't build participation - it just records it.

"revolutionise360 is the next generation of participation technology, and we're proud to be at the forefront of that," Mednis continued.

Since launching their whole-of-sport platform just under a year ago, revolutioniseSPORT has disrupted the existing sports technology market, with 35 governing bodies across Australia jumping onto the platform in less than a year.

As a result, revolutioniseSPORT has expanded across Australia, and has begun establishing a presence in New Zealand, Europe and South Africa.

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Originally published in Australasian Leisure Management Magazine and Sports Business Insider.