Australian Sailing Marketing Summit
The inaugral Australian Sailing Marketing Summit was held on Tuesday 13th of June, and led club representatives through the range of resources developed by Australian Sailing to support clubs and classes in their promotion of activities, events and membership options.
During the hour-long event attendees heard about what resources are available to market Discover Sailing Courses (including Tackers and OutThere Sailing), Discover Sailing Day and SheSails, as well as social media tips and tricks and how to work with local media to get your message out to the community.
The Marketing Summit included presentations by:
- Michael Martin - Head of Commercial and Communications, Australian Sailing (Australian Sailing marketing resources for clubs and classes)
- Stu Williams - Shunt Social Media (Social Media trends and tips)
- Tim Boucaut - Marketing and Communications, Ocean Racing Club of Victoria (How to promote your club to increase participation, publicity and community interest in sailing.)
- Mike Middleton - 2022 Australian Sailing Awards Finalist, Sports Promotion Award from Royal Queensland Yacht Squadron ("Selling Sailing")
If you have any questions about the Marketing Summit or would like to contact a presenter for further information, please contact Michael Martin here.
